Yellow Pages - Certified Marketing Representative (CMR)
Charlotte Castro, Vice President
The Schmidt Group is approved by the YPA as a registered Certified Marketing Representatives (CMR) which allows our team to achieve larger impact & national discounts.
- :: Certified Marketing Representatives canvas the market of each location to ensure maximum exposure with minimal investment.
- :: Each specific market is well known by our CMR and is analyzed to seek proper placement, heading changes, incentive programs, new directories, circulation, length of directory publishing, and marketing demographics.
- :: This information is used to create a formal proposal by location for an entire year to ensure budgeting is kept within parameters and that placement is guaranteed in advance.
- :: All tear sheets for all directories are included with each proposal so each location can make an educated decision on their marketing dollars.
