Benefits of Yellow Pages
Charlotte Castro, Vice President
YellowPages.com
- :: 45% of Internet users use an IYP
- :: The longer consumers are online, the more they use an IYP:1
- :: Broadband is increasing IYP usage
- :: IYPs provide better local search information and results
IYPs Provide Attractive ROI
- :: For every $1 invested in IYP advertising - over $33 in sales revenue is generated 2
- :: Consumers spend more using an Internet Yellow Pages for online purchases than they do using a search engine 3
