About Yellow Pages
Charlotte Castro, Vice President
The Schmidt Group provides Yellow Pages Clients with a comprehensive suite of services that includes:
- :: Media Analysis, Planning, and Creative that allows us to not only meet a client's advertising goals but exceed their overall business objectives
- :: Thorough market research that includes interpreting & implementing primary & secondary research for better targeted ad buying. Strategic buying lets us buy better!
- :: Extensive analyses of current advertising plans allows us to asses what has worked & what can be improved.
- :: Team of expert art directors to produces creative in house that 'breaks through clutter' for all in-print and online ads. We currently design advertisements in over 6500 directories nationwide
The Schmidt Group's well structured Yellow Pages planning garners:
- :: Superior audience targeting skills
- :: Quality Testing to increase incoming calls
- :: Perpetual quality control to project a concise, well branded image for your business
Performance is the only measure of success.
Market Research
Market research and testing-a Yellow Pages program can't be successful without them!
Yellow Pages Advertising with the most impact is built on good solid market research and testing. At TSG, our strategic
recommendations are backed by extensive research into your markets and your competitive environments. This research includes:
:: Zip code analysis
:: Radius studies mapped and graphed showing demographic information
:: Demographic Inventories by directory, zip or county
:: Cost per thousand for both the directories' general circulation and target audience
:: Competitive tear sheet studies
:: Media compatibility studies
:: Keyed test ads
:: Focus groups
:: Split run testing
:: Remote call forwarding
Award-Winning Creative
Our creative advertising in Yellow Pages has won many marketing and media awards over the past eleven years.
But, clever words and graphics mean nothing if they're not backed by strategic thinking. So, before we get inventive, we get busy. We explore your markets, target audience, and competitive environments through extensive research and analysis. Then, we get creative. We take all the insightful data we gathered and spin it into highly creative executions that connect with your target audience and inspire them to choose your business over the rest.
We're the agency that can develop the strategically sound, highly impactful creative needed to persuade your Yellow Pages audience that you offer the right solution for their needs.
