Web Analytics
Monique Fowler, Internet Marketing Assistant
The Schmidt Group strategy in all its core groups is performance based. We provide extensive web analytics that acutely track the behavior of your web traffic. Using our own proprietary method of reporting we use first party cookie technology to give the most accurate possible view of the user activity. We then collect data in real time to thoroughly understand the successes & sometimes shortcomings of every campaign. This is key for measuring visitor volume and unique visitors.
While we monitor campaigns daily, we typically provide weekly reports during the course of a campaign that, in addition to tracking impressions, clicks, click through rates, even conversions, we have a vast geographic database that determines exactly where your visitors are coming from, drilling down to their region, city, even area code. This allows us to adjust your online marketing dollars accordingly and further tailor ads by consumer demo, geography and lifestyle.
Path Analysis is a key tool to track bounce rates, traffic maps & patterns, unique visitors, visitor stays and other custom metrics as needed or required by the client. Find out where your visitors are going on your site, and where they’re abandoning it – this is essential for site maintenance, new builds and promotion incentives. We then analyze and compare this data against key performance indicators to measure campaign progress and success, and use it to improve a web site or the campaign's audience response – all in real time.
Again, we are about results. If a campaign is not performing as expected early on, we do look at the data and make recommendations to transition the stale spot to a sweet spot to insure that that campaign is meeting the client’s objectives.
