Public Relations - Email Marketing
Christine Shaw Johnson, VP of Strategic Marketing & Public Relations
Email Marketing is one of the most effective forms of direct marketing. Typically a much lower cost than other forms of marketing, it is used primarily to enhance the relationship of a merchant with its current customers, to encourage loyalty and repeat business while serving to attract new customers.
Researchers estimate that US firms alone spent $400 million on email marketing in 2006.
Email marketing has become increasingly popular with companies because targeted messages, offers, incentives and announcements can be sent inexpensively to a wide range of specific, potential customers, compared to other media investments such as printed newsletters or ads. Like online advertising, it offers the same level of tracking and reporting to accurately measure the exact ROI. We track email campaigns by bounce messages, un-subscribes, open rates, read receipts and click through rates. Email marketing is often reported as second only to Paid Search as the most effective online marketing tactic.
Much more time efficient, it arrives almost instantaneously and allows advertiser push its message to its desired audience. Over half of Internet users check or send email on a typical day. Clients can reach substantial numbers of email subscribers to generate repeat business affordably and automatically.
Additional Opportunities are available with any email marketing campaign to include specific forms of banner advertising around the target message. Plus, email marketing is paper free, making it the optimum green choice!
Email has become a very popular mode of communication across the world. It has also become extremely popular to advertise through. Some of the many advantages of advertising through email are the direct contact with the consumer and is “inexpensive, flexible, and simple to implement.”
We do not participate in any form of SPAM marketing.
