Paid Search
Corey Hurlbert, Internet Marketing Manager
Paid Search is key, as it is one of the most effective ways to drive highly targeted traffic to the client's website.
Strategically targeted ads based on the geography, demographics and lifestyle of potential clients are served regionally and nationally.
All advertisements are delivered opportunistically - this means, while potential buyers & users are searching for information, our client will appear.
Campaigns are structured on a Cost Per Click basis, that is: when a consumer clicks on the ad, only then our client is charged.
ROI is maximized with real time premiere conversion tracking and up-to-the-minute program optimization.
Customized reports are created monthly by campaign, property and site.
How it works:
We craft Paid Search campaigns to insure that the clients ads appear at or near the top of all major search engine results with custom created lists of desired keywords
Custom created keywords are tracked in three ways: by Impressions, by Clicks & by Revenue
All bids are managed individually to accommodate the specific needs of different products and profit margins
The Schmidt Group system allows you to pre establish and maintain cost-per-conversion goals and price parameters
